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Last Updated: 5/06/21

Job Description

Dear Job Seekers,

Our Client is Hiring for:

Job Title: Conversion Manager

Job Description:

  • Establishing web analytics framework to monitor key KPI like Visitor behaviour, customer journeys, Search Terms, Landing Page experience, customer life cycle management and site section performance.
  • Ensure that product goals and benefits are being translated in a way that is consistent with their strategies and value propositions
  • Utilize reporting (conversion, funnel, etc.) data & Google analytics, web trends, Facebook insights, hub spot analytics, AMS, Alexa etc to improve business performance and strategies to drive growth.
  • Experienced in planning and executing campaigns using various channels including Google, Facebook, Amazon, Flipkart, LinkedIn, Affiliate Networks, Programmatic Platforms, FB/Insta Influencers.
  • Evaluate, identify & leverage upcoming emerging technologies and trends to help brands grow on digital.
  • Drive day to day optimization and digital revenue responsibilities across categories; analyse weekly and daily performance, provide insights and drive day to day optimization across all platforms.
  • Work with Marketing, Creative teams to deliver a cohesive shopping experience across all touch points.
  • Managing an annual promotional budget for product categories while analysing the complete lead generation cycle with the aim to increase the conversion ratio.
  • Researching markets and industries to compare and create content that is innovative and original.
  • Monitor social space for brand and related topics and conversations.
  • Understand how the social media impacts search traffic.
  • Analyse and evaluate social media campaigns and strategies. Report on effectiveness.
  • Develop benchmark metrics to measure the results of social media programs

Experience: 5-10years

Salary: As per the Company Standards

Location: Bangalore

Company Details

Hyderabad, Telangana, India